Interview with Beltrade's Sales Manager Tomasz Owczarczyk

Tomasz, how would you describe the relationship between Beltrade and Electro Terminal?
Our cooperation with Electro Terminal started in 2011. Since the very beginning, we have been highly successful on the market and quickly integrated Electro Terminal products into our customers' production in the household appliance sector. After the first year, we discovered that there is also potential in the lighting sector. This was actually a new market for us, which we entered thanks to Electro Terminal. Recently, Gerhard Rieser has become our contact person and interface at Electro Terminal. In Poland, we would say that this man can build rockets to travel to outer space. That is a way of saying that you can trust him. He is very professional and reliable.

You have already visited our company. What comes to your mind when you remember that visit?
Key Account Manager Aleksander Rodkin, Managing Director Jurij Pastuszyk and myself were very impressed by the fully automated and very clean production. What's more, we really appreciated the friendly atmosphere and the personal contact with the staff and management.

Could you imagine living and working in Innsbruck?
Yes, I could imagine a life in Innsbruck. The people are very friendly and relaxed. And I love the mountains – mountain biking in summer and skiing in winter. But it would not be possible for me to work at Electro Terminal. I would be too distracted looking out the office window with this beautiful view of the mountains.

Which goals does Beltrade have for the LED Expo Ukraine?
We will be promoting our company and services as well as the Electro Terminal products. We want to prove that our relatively "high-cost" top-level products and services are ultimately not as expensive because of their high quality, smart logistics and excellent customer service.

Facts & figures:

We present: Magnetic Systems Technology (MST)

In March 2018, Electro Terminal entered a cooperation agreement with MST. MST was founded in April 2011 in a management buyout agreement with the Philips Lighting electromagnetic ballasts factory in Kętrzyn, Poland. The Management team purchased the factory as well as the MST brand from Philips.

MST operates in the electronics industry and produces components for the lighting industry. Like Electro Terminal, MST is a member of the Zhaga Consortium, a global lighting industry organization that aims to standardize components of LED luminaires.

The cooperation with Electro Terminal started only a few months ago. “We are a companies with a similar DNA, organization culture and a customer centric approach. Electro Terminal's products allow MST to offer a broader portfolio to the lighting market", says Jarosław Sachryń, CEO and President of the Board (see top left photo).

Gerhard Rieser from Exceedation Sales is highly confident that "the partnership between Electro Terminal and Magnetic System Technology will increase Electro Terminal's presence on the Polish market and that MST's technical expertise will improve the service level substantially."

Facts & Figures:                                                                                                                                          

  • Products: Components for the lighting industry, such as LED modules, LED drivers, electromagnetic ballasts for HID and fluorescent lamps, integrated HID systems, ignitors for HID lamps, filter and compensation Coils
  • Location: Kętrzyn City, Poland
  • Certificates: ISO 9001, 14001, 18001
  • Main markets: Europe, Middle East and Africa
  • Employees: Approx. 280 people
  • More information on:
From left to right: Recep Yasar (MD Nersan), Gerhard Rieser (MD Exceedation Sales), Anne Reinisch (PM Electro Terminal), Mert Yasar (Nersan), Pelin Tunoglu (Purchasing & Import Nersan), Isa Yasar (Nersan)

Nersan – 20 years of partnership

"Actually, I grew up with Electro Terminal – I wrote my first business e-mail when I was a 15-year-old girl" says Pelin Tunoglu from Nersan, Electro Terminal's sales partner in Istanbul. Pelin looks back at a 20 year relationship with the Austria-based manufacturer of connection technology.

It all started in 1996 when the owner of Nersan, Yasar Recep, visited the trade fair in Hannover and contacted Electro Terminal. Due to language problems, a whole year passed before the cooperation actually started in May 1997.

Today, Nersan distributes connection components for the lighting industry and electrical installations, such as:

  • SLK – screwless luminaire connectors
  • MICROCON SMD – PCB connectors
  • EKL – connector strips
  • SDKF – universal wire connectors

The contract was printed on thermal paper, so the letters are hardly readable anymore. But the content of this contract is still the basis for a successful business relationship.

Tridonic Distribution

For the very first time, Tridonic Distribution will represent Electro Terminal's brand and products at the LuxLive fair in London from November 15 - 16, 2017. "Tridonic Distribution works closely with the UK lighting industry, the Electro Terminal product range being an important part of the product portfolio", says Luke Arter, the Sales Director. Heidi De Lucchi, Sales Manager at Tridonic Distribution, is originally from South Africa. She has introduced a number customers to some very exotic African delicacies at last year's LuxLive Fair in London, including crocodile, zebra and ostrich. We'll see what she has to offer at LuxLive 2017.

Blink France

Congratulations to Blink France for being Electro Terminal's sales partner for 10 years. Since 2006, business relations have been constantly growing. Together, we have developed an effective strategy to boost sales and acquire new customers in France.

In line with our motto, Blink offers "BETTER CONNECTIONS". Both Electro Terminal and Blink focus on first-rate quality and service. Christophe Kieffer, Managing Director of Blink France says: "It is a pleasure to work with partners that respond to our customers' requests so attentively, pro-actively and quickly."

Not to forget about the fun: Electro Terminal's team happily recalls the Light+Building fair in March 2016. Every morning, Christophe Kieffer took his scooter to get to hall 4 and join the team at the booth. Smart suit and helmet – an unforgettable sight!

Miran Noor Gostar Team

Miran Noor Gostar

Miran Noor's component team have been distributing connectors by Electro Terminal in Iran for about one year. "We are committed to 100% customer satisfaction and view our company as an extension of yours", says CEO Ali Mirfakhraei about the cooperation with Electro Terminal.

Currently, Electro Terminal and Miran Noor Gostar are busily preparing two trade fairs in November:


Miran Noor Gostar was founded by Ali Mirfakhraei in 2000. Today, it is one of the main distributors of lighting products. The company has about 25 employees and maintains a highly active policy of quality management & development on all organisational levels:

  • Expert & qualified Management team with 16 years of experience
  • Two offices in Tehran
  • Worldwide business Network
Two recent projects include supplying very large quantities of LED power supplies to the commercial towers at the new Barangaroo development in Sydney. (c) Nick Rains

ELTAD – New partner in Australia

Eltad, as part of the Elpower group of companies, offers a comprehensive range of superior lighting products from world renowned brands including Electro Terminal along with Eltad’s own custom-kitted lighting solutions.

Eltad’s friendly and experienced sales team can assist with implementing a lighting solution to meet the customers' requirements. As one of Australia’s leading lighting component suppliers, their extensive local stock profile covers:

  • LED Power Supply
  • Lamps
  • Magnetic Lighting Control Gear
  • Electronic Lighting Control Gear
  • Luminaries
  • Lighting Accessories
Nortronic AS celebrates 20 years in professional lighting in 2016.

NORTRONIC – New team in Norway

Nortronic AS is a leading supplier for cost-effective LED lighting solutions and lighting controls. The company was founded by Rune Vidar Nordum in 1996 and offers high quality products and extensive, qualified technical support on the Norwegian market.

Electro Terminal has long term relations with Nortronic AS through the cooperation with Tridonic. Fourteen inspired colleagues work in Nortronic, giving their best support to electrical wholesalers, installers, lighting companies and retail.

The 4 main business areas today are:

  • LED light sources

  • Linear LED solutions

  • Lighting controls

  • Lighting gear & components