O&C Alexander Sales - South Africa

O&C Alexander sales was founded in 1978 and sources and distributes audio, electronic and electro-mechanical components into the electronics, appliances, and lighting manufacturing industries as well as retail. The company represents many global brands in South Africa, such as Sennheiser, Steab, Arcolectric (Bulgin), Nitto, Sacla and Electro Terminal.

It took on a pioneering role sourcing re-modulators for the world’s first large-scale rollout of terrestrial digital television in South Africa with MNET. O&C was also the first to import components from China, Taiwan and Japan.

O&C Alexander Sales employs 25 people and operates a wholly owned subsidiary, Sennheiser South Africa. In many ways they touch the lives of all South African people every day through the components and products supplied into industry and retail markets:

• Lighting manufactures – The country’s highway-, street- and shopping lights with Electro Terminal components.

• Household appliances – South Africa’s oldest and largest cookware appliance brand Defy uses Electro Terminal connectors in every oven.

• Commercial cookware – Most restaurants, takeaways and commercial kitchens have Anvil commercial cookware with Electro Terminal connectors.

• Electrical wholesale – South Africa’s largest electrical wholesaler Waco sells Electro Terminal connectors through their country-wide offices to independent wholesalers and chain stores.